Characteristics of the publications and the on line catalogue
This tour operator publishes important paper and web catalogues as its main marketing tools. So they need information to be organized into a high-profile layout, with texts, tables and images placed in a very free way. In particular, the on-line catalogue has well-structured and continuosuly updated information.
Problems with a traditional approach
Great variability of pages and presence of table structures are the main problems in a manual laying out job. The customer needs to frequently modify data, especially for last-minute variations, and this kind of data are often prices that must be very accurate. The graphic designer dealing with pagination has to ask the customer for data already organized into tables, so the customer must face its ERP limits: very rarely the ERP has tools for easily building such tables. This obstacle is usually overcome with great effort and wasting of time, by setting up a series of manual "cut and paste" operations, which very often tend to compromise the reliability of the final result. Images are another crucial facet: a tour operator has a direct relationship with tourist structures (hotels, residences, villages, ecc.) and must promote them by the catalogue. So a high-level graphic presentation is needed, and a method for choosing and positioning images is also needed. Moreover, images can be frequently updated or changed when the work is in progress. Last but not least, the making of the paper catalogue and the upgrading of the web catalogue - altough they use the same information - are often completely separated processes. This working way is redundant and irrational.
Pragma 2000's services
Catalogo
Pragma 2000's approach separates data input process and images management from laying process: actually, the customer manages his own data by his own ERP (in AS400).
Then, by a Pragma 2000's procedure, data are automatically imported and there's no need of a manual "cut and paste" process. This way, data integrity is preserved.
As for images, thanks to a Pragma 2000's specific tool (Image Placer), the customer can handle a very practical list of images and may freely decide their positioning and cropping on the pages: images coordinates are entirely managed by Pragma 2000's tool. This way, the customer has a complete control over the process.
Thanks to Pragma 2000's page-on-demand system (view PODS demo) the customer checks the working progress by a simple web interface: any time he can generate a draft of one or more pages of his catalogue as PDF file in real time: so he can immediately check the results when he modifies texts or images.
www.caravantours.it
Moreover, the system organizes so effectively the collection, treatment and management of information that the same files the paper publication are based on may be used also to feed the website section dealing with product information, and this is done without any further editing or make up. Paper and web catalogue are generated by a unique process that takes different routes in the end, generating PDF files for printing or html files for the website, according to the customer's needs.
Achieved results
Caravantours
The final result is a publication with data thar can be upgraded till the last minute in a secure way with a high-quality graphic design showing no differences with a design that can be achieved by a traditional manual process; on the contrary, the precision offered by Pragma 2000's automatic system in positioning images and text elements into the pages is even better.
The customer's only duty is to take accurately take care about the descriptions of his tourist structures (hotels, residences, villages, ecc.) and verify the pages generated by the page-on-demand system.
The final publication is varied, graphically elegant, updated and reliable.
More, the database is perfectly lined up with the pages.
This way, the customer keep his information and his publications under control and protects the privacy of his data.
This tour operator publishes important paper and web catalogues as its main marketing tools. So they need information to be organized into a high-profile layout, with texts, tables and images placed in a very free way. In particular, the on-line catalogue has well-structured and continuosuly updated information.
Problems with a traditional approach
Great variability of pages and presence of table structures are the main problems in a manual laying out job. The customer needs to frequently modify data, especially for last-minute variations, and this kind of data are often prices that must be very accurate. The graphic designer dealing with pagination has to ask the customer for data already organized into tables, so the customer must face its ERP limits: very rarely the ERP has tools for easily building such tables. This obstacle is usually overcome with great effort and wasting of time, by setting up a series of manual "cut and paste" operations, which very often tend to compromise the reliability of the final result. Images are another crucial facet: a tour operator has a direct relationship with tourist structures (hotels, residences, villages, ecc.) and must promote them by the catalogue. So a high-level graphic presentation is needed, and a method for choosing and positioning images is also needed. Moreover, images can be frequently updated or changed when the work is in progress. Last but not least, the making of the paper catalogue and the upgrading of the web catalogue - altough they use the same information - are often completely separated processes. This working way is redundant and irrational.
Pragma 2000's services
Catalogo
www.caravantours.it
Achieved results
Caravantours
Projects
Tour Operator catalogues
Itermar
- text of medium length containing several graphic elements
- complex layout with pictures freely distributed on the page
- intense usage of tables containing hotel and touring informations
- commercial data and prices subject to frequent updates
Service requirements:
- precision
- reliability
- information privacy
- high quality graphics
- considerable time reduction
- simplification of manual draft correction
Clients:
Business & Holidays (RSM) Caravantours (RN) Eden Viaggi (PS) Firma Tour Operator (RN) Itermar (RN) Podium (RSM) Viaggi Generali (RA)