Publication characteristics
EDK Publisher
EDK publishes catalogues of forms and modules: agile texts with simple aesthetics and very rational in their structure.
Practical indexes allow easy access to the information, which is organized in a hierarchy of levels.
The company database does not contains data suitable for publication, therefore a database has been developed on purpose, using FileMaker.
This database is used for managing all the text and prices and to arrange products inside levels.
The provided services
EDK Publisher
The layout is done using Adobe FrameMaker, which is particularly suited for tasks like this, where there are numerous tables and few images, also taking advantage of its native support for automatic generation of indexes.
The key aspect of this service is speed: within few minutes it is possible to export the data from FileMaker, process it with our automation procedures, generate FrameMaker source files and then produce the PDF files ready for press.
The client is equipped with printing machines inside its own factory, therefore he is able to get the publication printed within a day.
This represents a great advantage for him, and thanks to our workflow it is possible to avoid the bottlenecks typical of the traditional approach, where a lot of time-consuming manual work would be needed.
Another advantage of managing the catalogue with a database is data reusability: it is possible to generate spin-off publications that contain a specific subset of the products, to target for example the needs of the agents of a specific area.
This way the sales network could take advantage of an inexpensive tool for being always up to date with products and prices.
EDK Publisher
Practical indexes allow easy access to the information, which is organized in a hierarchy of levels.
The company database does not contains data suitable for publication, therefore a database has been developed on purpose, using FileMaker.
This database is used for managing all the text and prices and to arrange products inside levels.
The provided services
EDK Publisher
The key aspect of this service is speed: within few minutes it is possible to export the data from FileMaker, process it with our automation procedures, generate FrameMaker source files and then produce the PDF files ready for press.
The client is equipped with printing machines inside its own factory, therefore he is able to get the publication printed within a day.
This represents a great advantage for him, and thanks to our workflow it is possible to avoid the bottlenecks typical of the traditional approach, where a lot of time-consuming manual work would be needed.
Another advantage of managing the catalogue with a database is data reusability: it is possible to generate spin-off publications that contain a specific subset of the products, to target for example the needs of the agents of a specific area.
This way the sales network could take advantage of an inexpensive tool for being always up to date with products and prices.
Projects
Expositions, Events and Publishers catalogues
EDK Editore
- long texts
- simple but clear and accurate graphics
- strongly structured information
- indexes
- short deadlines
Service requirements:
- precision
- speed
- reliability
- higher return of investment for ads collection
Clients:
Api Servizi Lombardia (MI) EDK Editore (RN) Fiere di Parma (PR) Masson Editore (MI) Rimini Fiera (RN)