Rimini Fiera S.p.A. has been for more than 50 years an important reality for both the national and international fair markets.
Since September 2001 the activity moved to a new headquarter, among the most modern and advanced in Europe.
Fiere di Parma SPA - international fair organizers, in the fields of nutrition, antique and food technology.
Publication characteristics
This kind of companies periodically organize expositions, even once every two weeks, and every time they face the problem of publishing the catalogue.
It is a thick publication, sometimes even more than 1000 pages, collecting all the expositors with descriptions, pictures, logos and advertisements.
Access to the content is allowed through indexes: alphabetically, by location (stand) or by market area.
The goal is to accurately publish all the information and yet allow for daily maintenance: in fact most of the registrations and sponsor gathering happen at the very last weeks before the exposition.
Of course, deadlines are very strict.
Limitations of the traditional approach
In the traditional manual publishing approach the greatest problem is time.
In order to precisely lay out so many items on the page, all the material must be given to the publisher very early on.
This is even more true if he has to build the indexes too.
This forces the organization to stop collecting content long before the publishing deadline: this means that also the gathering of sponsors and advertisements must end early, a major economic drawback.
Furthermore, it is very each to have typos on such a big publication and cross references in the indexes may be wrong.
They easily become stale when the insertion of a new page makes all the rest to change number.
Therefore it is not uncommon to drop the entire index section in order to meet the approaching deadline, but the publication gets deprived of its most important fruition tool.
The provided services
Rimini Fiera
Pragma 2000 thought of a workflow that makes the two processes proceed independently.
On one hand the client takes care of managing the content by using tools that are specifically developed for this purpose.
On the other hand Pragma 2000 works on the graphic layout and the procedure for automatic content publication.
Furthermore, we can serve as the technical coordinators for collecting ads.
The two tasks proceed concurrently and at any time the client can request a draft through our Page On Demand service, in order to verify both the aesthetics and the quality of the content.
This way both the client and Pragma 2000 focus on the respective competencies and work proceeds seamlessly.
Feedback is collected frequently so that the final result fulfils the expectations.
Once the publication deadline is met, the client exports everything from his database and the automatic procedure does the rest: in few minutes it performs all the laying out, and produces the high resolution PDF ready for press.
The results
Rimini Fiera
The result is an accurate publication that is kept up to date till the very last minute.
The client only needs to take care about the contents and verify the aesthetics from time to time.
It is not necessary to go through the typical lengthy process of draft correction.
The client’s database is perfectly synchronized with the publication and every cross reference in the indexes is accurate.
The client maintains control over his own catalogue, thus protecting its privacy too.
This kind of companies periodically organize expositions, even once every two weeks, and every time they face the problem of publishing the catalogue.
It is a thick publication, sometimes even more than 1000 pages, collecting all the expositors with descriptions, pictures, logos and advertisements.
Access to the content is allowed through indexes: alphabetically, by location (stand) or by market area.
The goal is to accurately publish all the information and yet allow for daily maintenance: in fact most of the registrations and sponsor gathering happen at the very last weeks before the exposition.
Of course, deadlines are very strict.
Limitations of the traditional approach
In the traditional manual publishing approach the greatest problem is time.
In order to precisely lay out so many items on the page, all the material must be given to the publisher very early on.
This is even more true if he has to build the indexes too.
This forces the organization to stop collecting content long before the publishing deadline: this means that also the gathering of sponsors and advertisements must end early, a major economic drawback.
Furthermore, it is very each to have typos on such a big publication and cross references in the indexes may be wrong.
They easily become stale when the insertion of a new page makes all the rest to change number.
Therefore it is not uncommon to drop the entire index section in order to meet the approaching deadline, but the publication gets deprived of its most important fruition tool.
The provided services
Rimini Fiera
On one hand the client takes care of managing the content by using tools that are specifically developed for this purpose.
On the other hand Pragma 2000 works on the graphic layout and the procedure for automatic content publication.
Furthermore, we can serve as the technical coordinators for collecting ads.
The two tasks proceed concurrently and at any time the client can request a draft through our Page On Demand service, in order to verify both the aesthetics and the quality of the content.
This way both the client and Pragma 2000 focus on the respective competencies and work proceeds seamlessly.
Feedback is collected frequently so that the final result fulfils the expectations.
Once the publication deadline is met, the client exports everything from his database and the automatic procedure does the rest: in few minutes it performs all the laying out, and produces the high resolution PDF ready for press.
The results
Rimini Fiera
The client only needs to take care about the contents and verify the aesthetics from time to time.
It is not necessary to go through the typical lengthy process of draft correction.
The client’s database is perfectly synchronized with the publication and every cross reference in the indexes is accurate.
The client maintains control over his own catalogue, thus protecting its privacy too.
Projects
Expositions, Events and Publishers catalogues
Fiere di Parma
- long texts
- simple but clear and accurate graphics
- strongly structured information
- indexes
- short deadlines
Service requirements:
- precisione precision
- speed
- reliability
- higher return of investment for ads collection
Clients:
Api Servizi Lombardia (MI) EDK Editore (RN) Fiere di Parma (PR) Masson Editore (MI) Rimini Fiera (RN)