Publication characteristics
Masson - Oemf
The Oemf division of Masson Editore is a very important reference point for the Italian pharmaceutical industry because it holds the centralized database for all drugs sold in pharmacies.
This huge amount of data, once residing on AS400, now migrated to Oracle, is used to publish year books and several two-monthly updates, for a total of many thousand pages every year.
These publications are used as reference by pharmacists and are therefore organized in a well defined structure.
Every drug has its own record and several indexes are used to access the information in different ways.
This kind of publication is almost impossible to carry out by hand because of the high level of self similarity, which makes it very prone to typos, not to mention the huge costs in time and money.
The services provided:
Database publishing service
Masson - Oemf
The database publishing approach guarantees a fast, reliable and maintainable solution: there are in fact no manual interventions on the layout and the only data aggregation spot is the company database.
This way the entire publication can be generated in a few hours, all the way to the PDF ready for press.
Furthermore, the publications are always synchronized to the database, which gains value and importance.
Draft generation
A novel opportunity, now available to Masson/Oemf thanks to this approach, consists in the automatic generation of drafts: as soon as the manufacturer sends the record for a drug, a PDF draft is generated and promptly sent back showing the way that record will look like in the final publication.
This represents an noticeable improvement in the quality of service for Masson/Oemf.
Reverse data mapping
Pragma 2000 is specialized in the procedural treatment of data: an interesting service offered to Masson/Oemf consists in the guided transposition of content coming from PDF documents into a normalized database.
This kind of job consists in developing custom procedures for retrieving as much information as possible from the pre-existing documents, in order to populate the database.
The key point is to filter out all possible typos and complete the missing information in order to reconstruct links among the tables.
This service makes it possible to reduce considerably the time needed to reverse engineer a database, by minimizing the amount of manual intervention needed for rebuilding the missing information.
Masson - Oemf
This huge amount of data, once residing on AS400, now migrated to Oracle, is used to publish year books and several two-monthly updates, for a total of many thousand pages every year.
These publications are used as reference by pharmacists and are therefore organized in a well defined structure.
Every drug has its own record and several indexes are used to access the information in different ways.
This kind of publication is almost impossible to carry out by hand because of the high level of self similarity, which makes it very prone to typos, not to mention the huge costs in time and money.
The services provided:
Database publishing service
Masson - Oemf
This way the entire publication can be generated in a few hours, all the way to the PDF ready for press.
Furthermore, the publications are always synchronized to the database, which gains value and importance.
Draft generation
A novel opportunity, now available to Masson/Oemf thanks to this approach, consists in the automatic generation of drafts: as soon as the manufacturer sends the record for a drug, a PDF draft is generated and promptly sent back showing the way that record will look like in the final publication.
This represents an noticeable improvement in the quality of service for Masson/Oemf.
Reverse data mapping
Pragma 2000 is specialized in the procedural treatment of data: an interesting service offered to Masson/Oemf consists in the guided transposition of content coming from PDF documents into a normalized database.
This kind of job consists in developing custom procedures for retrieving as much information as possible from the pre-existing documents, in order to populate the database.
The key point is to filter out all possible typos and complete the missing information in order to reconstruct links among the tables.
This service makes it possible to reduce considerably the time needed to reverse engineer a database, by minimizing the amount of manual intervention needed for rebuilding the missing information.
Projects
Expositions, Events and Publishers catalogues
Masson - Oemf
- long texts
- simple but clear and accurate graphics
- strongly structured information
- indexes
- short deadlines
Service requirements:
- precision
- speed
- reliability
- higher return of investment for ads collection
Clients:
Api Servizi Lombardia (MI) EDK Editore (RSM) Fiere di Parma (PR) Guardigli Editore (RSM) Masson Editore (MI) Rimini Fiera (RN)